Home Buyer and Seller Behavior
Home Buyer and Seller Behavior
- On average, buyers who used an agent searched for 2 weeks before contacting an agent. (NAR Profile of Home Buyers and Sellers 2003)
- Most home buyers use the first agent they interview. (NAR Profile of Home Buyers and Sellers 2003)
- Homebuyers used the Internet more than other media to search for homes; Internet usage for searching was 71%, which is more then used newspapers (41%), home book or magazines (24%), Television (17%). (NAR Profile of Home Buyers and Sellers 2003)
- Homebuyers who search for homes online are more likely than other buyers to use a real estate professional to buy their home. (NAR Profile of Home Buyers and Sellers 2003)
- More than any other Web site, homebuyers used REALTOR.com ® when searching for homes online. (NAR Profile of Home Buyers and Sellers 2003)
- Homebuyers and Sellers spent 79% of all time spent searching online for real estate on Realtor.com ® (Media Matrix January 2004 for 10 top Real Estate Sites)
- Homebuyers, who found an agent online, were more satisfied with their agents than traditional buyers in all aspects of the home buying process. (CAR Internet Versus Traditional Buyers Study 2003)
- Homebuyers sited photos as the most useful online feature when searching online. (NAR Profile of Home Buyers and Sellers 2003)
Source: Realtor.com
