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CerinoHomes of Northern Virginia - Fairf

Selling: Marketing Plan

Before you sign a listing agreement, make sure that you understand what your agent is going to do for you. A successful home sale starts with a successful marketing plan. And as with all property sales, success is gauged in terms of sale price, time on market, terms and conditions of the accepted offer.

Internet Marketing

In the Washington DC metropolitan area and the surrounding rural areas - Internet exposure and advertising are very effective and necessary means of advertising properties for sale.

Our Internet Advertising Options:

  • Your property showcased on my web site
  • Your property showcased along with other agents sites
  • Your property showcased on its own web site and detailed on the FOR SALE Sign Rider
  • Full property detailsl, full text details, interactive photo tour, town & school information, interactive mapping and area information
  • Downloadable Printable version of the Marketing materials- PDF Fil
  • Impact Tours with Floor Plans and Photos and Videos – presented in a multi media method

Internet Advertising options are only effective if buyers can find them online. To drive buyers to this information I have multiple initiatives in place to provide a more effective means of driving traffic to your information.

  • Cross links to my site found on multiple online sites & local businesses
  • Prospective buyers are notified within hours of your information going online
  • Prospective agents are notified within hours of your information going online
  • All of my marketing materials – lawn signs, brochures, business cards, mailings, property fact sheets, etc…all direct traffic to my site
  • Ads that detail your property website – directing traffic to your site
  • Ads directing traffic to my site
  • Monthly Search Engines for Yahoo, Google, Altavista, MSN, and others
  • Hourly updates sent to prospective buyers announcing your property for sale

Conventional Advertising

Internet marketing is highly successful and conventional advertising serves to provide another method for attracting attention to the web ads. This can act like an anchor to pull peoples attention into the web site. Studies have shown that newspaper ads with direct links to web sites are far more effective than those with information only and a phone number.

Sometimes it is conventional advertising that starts the Internet activity. When people see well organized advertising that they like, they will typically go to the site that is listed for additional information. We take every opportunity drive visitors to our site. So conventional advertising methods can be effective.

Lawn Signs – with my Website & your properties Website address, we also use, where needed:

  • Newspaper ads in local papers
  • Multiple Listing Service with additional Photos and Impact Tours
  • Broker Open Houses
  • Public Open Houses
  • Just Listed postcards
  • Brochures placed at your property
  • Listing Information Sheets

Marketing Guarantee, I will:

  • Post your property with full details and photos on this site
  • Distribute and post your property information to agents within my office
  • Announce my property to my extensive Email list current potential buyers and buyer agents.
  • Prepare attractively designed & professional looking, full-color Brochures with photos to be placed at your property
  • Install lockbox (if permissible)
  • Install "For Sale" sign on your property (if permissible)
  • Schedule broker Open Houses (if permissible & required)
  • Schedule public Open Houses (if permissible & required)
  • Prepare advertisements for your home in local newspapers and real estate magazines (as required)
  • Follow up with agents who have shown your property to prospective buyers in order to obtain feedback from showings
  • Field phone calls from prospective buyers and follow up on all inquiries promptly
  • Show your home to pre-qualified interested buyers
  • Provide and keep you up-to-date on comparable property information and market trends to ensure that you are still competitive with other available properties for sale
  • Negotiate your sales contract to get you the best possible price and terms
  • Follow up on the sales contract while it is in the Settlement office
  • Follow up on the Buyer's mortgage approval progress
  • Coordinate all inspections of your property (as required)
  • Be present at home inspections - physical, radon, termite, well, septic (as required)
  • Follow up on all home inspection issues
  • Help you prepare for a smooth closing of the transaction, and
  • Be present at the closing of your property.

Berkshire Hathaway Home Services/PenFed Realty
45245 Business Ct, Suite 101
Dulles, VA 20166

Each Office Independently
Owned and Operated

Hosted by

agent photo
Todd Cerino
Berkshire Hathaway Home Services/PenFed Realty

1886 Metro Center Drive #200
Reston, VA 20190
Phone: 703-201-8898
Fax: 703-738-7254
Email: todd@cerinohomes.com